In talking to our customers, I learned they loved our signature scents. But as founder, Im like, Oh no, were sold out. If you have a big surge in traffic coming up, give yourself more space. Then I worked in venture capital for four years as an associate at an early-stage fund. Its a competitive market. But I had loyal customers who loved the brand.
We are an independent publishing company, unaffiliated with any e-commerce platform or provider. Sarah Moret: I launched the company in late 2018. Something went wrong. We re-did our website. Curie Clean Deodorant in White Tea Stick Retail More Natural 2oz, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. I prepared for Shark Tank like crazy. We ended up getting a deal with Mark Cuban and Barbara Corcoran. I hired a chemist who helped formulate my version of that type of deodorant. We design our site in-house. What it is: A deodorant spray with a clean, effective, aluminum-free formula and delicious scent.
burn We optimized for conversions and launched the new site five days before Shark Tank aired, which I dont recommend. We have a 5,000-person waitlist now for our deodorant. Bandholz: You were on Shark Tank last month. A lot of people felt like aluminum-free deodorant didnt work.
Were about to collaborate with a big scent diffuser company. The item you've selected was not added to your cart. So I made my own. Its one thing to create a product that solves a problem for consumers, but its another to get them to buy it, especially when the seller has no marketing budget. Our repeat purchase rate was high. They want more. She told me, I would go on a 15-mile run and then, on Instagram, sniff my armpit.
Take Sarah Moret, for example. I built the brand for a group of consumers that werent having their needs met. It was my first time being on national television. registered trademark of I knew nothing about ecommerce. We went back and forth on it.
This is my first business. What it does: This full-body deodorant spray helps keep you dry, comfortable and smelling fresh. But it provided a good accounting and finance foundation, important for a founder.
Moret: Yes, thats new. Bandholz: I love the Kaftan font on your new site. We bought an Archetype theme called Streamline and then customized it. So were hustling to get back in stock to capture some of that demand from the show. I launched Curie with $12,000 of savings and zero marketing budget. Reapply throughout the days needed. What are we going to do about our subscribers, our retailers? All of our retailers sold out. A 'Love for Making' Propels Schmidts Naturals to Worldwide Sales, Native Deodorant Founder on Scaling to $100 Million in 2 Years. Subscribe to receive automatic email and app updates to be the first to know when this item becomes available in new stores, sizes or prices.
curie bod spray tea We had double the sales volume in the six hours after the Shark Tank show than our entire first year. We started to dabble in the direct-to-consumer arena. I was able to get 80% done myself. I started to think about where I could take the business beyond deodorant to continue the growth and momentum. Despite buying the extra inventory, we sold out of our products. Copyright 1995-2022 eBay Inc. All Rights Reserved. If youre an Orange Neroli girl, you wanted Orange Neroli everywhere. Weve seen the response from our customers. I downloaded the theme one afternoon and started to build the site using it. Im on Twittera lot.
curie cruelty paraben That generated 1,000 raving customers who were a launchpad for us. Ultimately, we decided that our male customers wont be turned off by a font that looks girly. She and I recently discussed her journey. Our motto is humans in motion. The Kaftan font has a lot of movement to it. View cart for details. We didnt have any upsell capabilities, our home page wasnt shoppable, and there were too many clicks in the checkout. I was a certified public accountant out of college, did that for two years, and hated it. I was ubiquitous on email and social media in that first year. At that point, deodorant was becoming more and more competitive, as you mentioned. Fast forward to 2022, and Morets deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. Theyre not just buying deodorant. The response has been unbelievable. How to use: Spray 1-2 pumps onto clean, dry underarms or your back, chest or legs.
deodorant 
Allow to dry before dressing. They wanted our scents on their whole body. Our designer made some tweaks and aesthetic customizations. We'll keep our eyes out for you. When you sell out, people congratulate you. Hopefully that will continue as we evolve the business into a lifestyle brand focused on clean signature scents. The transcript is edited for clarity and length. We launched our Full Body Deodorant Spray, our Whipped Body Wash, and a body oil. I bought tons of inventory.
deodorants 6 oz. Confluence Distribution, Inc. Our mission is to help online merchants improve their businesses. It goes on completely clear and is free of baking soda so it's safe for sensitive skin. Bandholz: How can people support you, reach out? I talked to everyone I could find that had been on the show, such as you from your appearance in 2014. Our old site was a basic Shopify theme that I created years ago. Bandholz: Selling out of product thats the problem to have.
Id say, I still smell like White Tea, one of our scents.
curie deodorant It was a long process. I would go on a 15-mile run and then, on Instagram, sniff my armpit. We started with one product, our aluminum-free stick deodorant. It took off from there. Moret: Yes and no. Moret: Our site is Curiebod.com. I first applied to be on the show in 2020 and was finally accepted this year. We do this with expert guides, articles, webinars, and podcasts. We worried that it was too girly, however. I couldnt find an aluminum-free deodorant that worked. We have candles. Ive always been passionate about brands and products. I love it, too. We dont have the products to send them.
Practical Ecommerce is a Id say, I still smell like White Tea, one of our scents.. But I scaled up to six figures in revenue based on organic customer acquisition word of mouth, influencers, and press. It was a bootstrap side hustle for that first year. Ive had Jaime Schmidt of Schmidts Naturals and Moiz Ali of Native Deodorant. It aired on March 11. Moret: For sure. That was in late 2018. Moret: Yes. We are also on Instagram and TikTok. Download our Browser Extension and get three months of. I tried to convince them otherwise. The last couple of years has been like a free MBA. Ive learned from googling and talking to other founders. Bandholz: Youre the third deodorant company on this podcast. Were positioning ourselves as a clean scent provider that makes personal care products and home fragrances. An accountant and athlete, she formulated an aluminum-free deodorant and then marketed it herself in a live demo, more or less. And thats what weve done in the last two years for product development. The audio of our entire conversation is embedded below. Copyright 2005 - 2022. If youre a White Tea guy, you wanted to use it not just on your underarms. - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, Learn more about earning points with eBay Mastercard, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window.
Seller assumes all responsibility for this listing. I was one of the only female investors in Los Angeles, so many clean beauty startups were pitching me in 2016, 2017.
I dont think our customers think of us as solely a deodorant company anymore. So we started to think long-term about the business as kind of a Bath & Body Works for the next generation. We didnt hire an agency, which probably saved a lot of money. I started Curie as a personal need. Im an athlete, a marathoner. Thats how I became interested in this space.
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