The collection is arranged into twelve series. Series eleven is born digital content. Over 30,000 original tobacco advertisements reside in the Archives Center. Processed by Austin Arminio (intern), Nancy Beardsley (volunteer), Rachel Dean (intern), Thomas Espe (intern), Ann Jones (volunteer), Laura McLester (volunteer); Nancy Mulry (volunteer), Erin Molly (volunteer), Evelyn Strope (intern), Ramona Williamson (volunteer); supervised by Vanessa Simmons Broussard, archivist, October, 2011 and March 2017. Many thanks to the University of Tasmania for allowing Yale University Library to adapt their Omeka S template. "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" was dedicated to his mother, Marilyn Jackler, who started smoking as a young woman because "it was the sophisticated thing to do" and later was unable to quit. The purpose of SRITA was to use an interdisciplinary approach to examine the ways in which the tobacco industry targeted minority groups. Some of the athletes that endorsed tobacco products included Ty Cobb, James J. Corbett, Johnny Farrell, Lou Gehrig, Walter Hagen, Willie Hoppe, Matt McGrath, Vincent Richards, Damon Runyon, Babe Ruth, Earl Sande, Martin Sheridan, Fred Spencer, Jr., Gaston Strobino and Ted Williams. Anti-smoking poster issued by the Pan American Health Organization for World No Tobacco Day 2006, Graphic depiction of smoking's impact on the body, Cover from Time magazine on tobacco lawsuit. INFACT, a Boston non-profit focused on campaigning against transnational companies that have a negative impact on public health, launched the Challenging Big Tobacco Campaign by 1994. This online collection contains materials from the William Van Duyn collection of magazine advertisements, ephemera, articles, and photographs. This project is sponsored by the Transatlantic Program of the Government of the Federal Republic of Germany through funds of the European Recovery Program (ERP) of the Federal Ministry of Economics and Technology. Dr. Robert K. Jackler was born on January 29, 1954 to Dr. Jacob Marlowe Jackler and Marilyn Epstein. your home for tobacco prevention resources. Series one is cigarette advertisements dating from 1903-2017 and is divided by the media where it appeared in. Other advertisements used images of happy times and personal milestones, such as weddings, graduation day, Father's Day, etc., which smokers were told were incomplete without the aid of a cigarette. Dr. Jackler later donated additional material which includes updated advertisements on modern themes, such as the economy (advertising touting bargain prices); technological changes (hard pack, improved filter, "light" cigarettes); and include more images of minorities. your home for tobacco prevention resources. Archives Center cost-recovery and use fees may apply when requesting reproductions. The collection is arranged into twelve series. Using celebrity spokespeople, touting health benefits, sponsoring racing and other sports, product placement, and creating games with prizes are just a small sampling of the ways smoking was sold. Anti-smoking materials, also from Van Duyn's collection, are also represented in the collection. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The tobacco industry has been selling smoke in America and other countries for well over a century. Other note worthy celebrities included Robert Lee, Amelia Earhart, Georges Fontana, Rube Goldberg, Martin Johnson, Alice Roosevelt Longworth, Marjorie Moss, Robert Taylor, Rudy Valle, Amy Vanderbilt, King Vidor, George White, Florenz Ziegfeld, and Elsie de Wolfe. Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University, New Haven, CT. Disclaimer: Visitor traffic is tracked using Google Analytics, 2010 - 2022 German Historical Institute |, Stanford Research into the Impact of Tobacco Advertising. This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No. Yale University Library Online Exhibitions, Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns, Selling a Lifestyle: Men, Women, and Gender in Cigarette Advertising, Celebrities and "Ordinary" People Sell Smoke, Advertisements in the Van Duyn collection, Selling Smoke exhibition image, drawn from Lucky Strike advertisement, No matter how you dress up the package, the product still kills, Sans tabac c'est plus de vie [Without tobacco, there's just more life], Passivrauchen macht Krank [Second-hand smoke makes you sick], Akhi al-muwatinla tusahim fi thara sharikat al-tabgh al-`alamiyah
The material emphasizes the deceptive advertising practices intended to convince people that tobacco use was safe, and the use of doctors, dentists, athletes, opera singers, actors, and others to endorse them. In 1985, Dr. Jackler accepted a Neuroethology fellowship at the House Ear Clinic and joined the faculty at the University of California, San Francisco where he remained until 2003. Dr. Jackler's medical work exposed him to numerous patients suffering from tobacco-related health problems. Antismoking stickers featuring Joe Camel. SRITA (Stanford Research into the Impact of Tobacco Advertising) maintains an annotated online digital collection of over 28,000 of these tobacco advertisements for use by scholars (tobacco.stanford.edu) and offers a traveling museum exhibit. Melissa Grafe, Ph.D, John R. Bumstead Librarian for Medical History, Materials mainly from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20). Divya Ramamurthi of Stanford Research into the Impact of Tobacco Advertising (SRITA) recently presented to Wisconsin's Tobacco Prevention and Control Movement on new products and trends coming out of the tobacco industry. These materials were integrated with the rest of the collection. The collection was assembled by Dr. Robert K. Jackler and Stanford University professor, Dr. Robert N. Proctor, for an exhibit entitled "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking.". Tobacco Advertising and Anti-Smoking materials from the William Van Duyn Collection, Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library. INFACT targeted companies like Philip Morris, calling for boycotts not only of tobacco products, but all of the products made by the corporation. The collection consists of advertisements collected by Dr. Robert Jackler for his "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" exhibition. Images may be used for purposes of research, private study, or education. Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Dr. Jackler continues to donate materials to the collection. Series three is chewing tobacco advertisements dating from 1898-2010 and is arranged into two subseries magazines and newspapers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery. This enables researchers to study such themes as why the more successful companies' advertisements succeeded. During this time Dr. Jackler and his wife also began to amass a collection of advertisements and artifacts relating to tobacco products. learn more about us. Guide to the Marilyn E. Jackler Memorial Collection of Tobacco Advertisements. A related collection is the Stanford Research into the Impact of Tobacco Advertising, tobacco.stanford.edu/. The collection was donated by Robert K. Jackler in 2011. HHSN276201100010C with the University of Massachusetts, Worcester. Dr. Jackler has authored numerous papers, textbook chapters, editorials, and books in addition to his teaching, medical practice, and collecting. The heart of the collection consists of paper advertisements from national magazines and newspapers dating from 1898-2017. This anti-smoking advertisement takes on the Marlboro brand and its famous cowboy. Introducing Skoal Flavor Packs, Big Taxes, Big Government, There They Go Again. He was raised in Waterville, Maine, and attended college and medical school in Boston, Massachusetts. The initial donation had a series of advertisements with images of African Americans, but these additional ads allow researchers access to an even larger and more diverse set of examples of how tobacco was marketed to minorities. Cut your contributions to the tobacco industry], Roken. The Warshaw collection's series on "Tobacco Trade" consists of nine cubic feet of business ephemera, circa 1850-1950. The N W Ayer Advertising Agency Records contain complete advertising campaigns for over 130 tobacco brands, 1899-1951, for companies such as Fatima, Murad, Pall Mall, Philip Morris, and R.J. Reynolds. At their website, users can view an extensive ad gallery, learn about the histories of different tobacco product brands, review presentations and publications, and find other resources. The addendum features advertisements from defunct, obscure, and short lived brands, in addition to the most popular and familiar ones. The Marlboro Oral History and Documentation Collection documents the development of the Marlboro Man advertising campaign, 1940-1986. In addition, his mother, Marilyn Jackler, died of cancer in 2007. The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. The Virgil Johnson Collection of Cigarette Packages, circa 1890-1997, contains over six thousand packages arranged into albums. Series two, contains advertisements for cigars dating from 1901-2017 and is also divided by media. Stanford website provides deep dive into the history of commercial tobacco marketing. And finally, series twelve contains other forms of advertising and ephemera created by tobacco companies to assist in the sale of their products. A smaller amount of material are advertisements for holders, lighters and matches, pipes, smokers' drops, and toothpaste. Advertisement from tobacco industry fighting against big government and taxation, published in the Wall Street Journal. To appeal to even wider audiences, advertisements incorporated iconic images such as Mount Rushmore, the American flag, the Statue of Liberty, and Santa Claus. This organization has contributed to the following objects in the Encyclopedia. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020. That year he and his wife Laurie founded the research group SRITA (Stanford Research into the Impact of Tobacco Advertising). Lucky Strike campaign using doctors to advertise cigarettes. Musicians that appeared in some of the advertisements included Frances Alda, Carl Gantvoort, George Gershwin, Dinh Gilly, Nanette Guilford, Jack Henderson, Helen Jepson, Karl Jrn, Lauritz Melchior, Dick Powell, John Philip Sousa, and Leo Slezak. Notice to Clerks/This Register Closed circa 1997, Department of Health and Human Resources reply card, Wall sign: Smoking Prohibited by State Law, except in designated smoking areas, American Lung Association of Connecticut, Women and Smoking, A Report of the Surgeon General, 2001, United States Department of Health, Education and Welfare, Public Health Service. Series four through series nine are advertisements marketing non-tobacco products and accessories for smokers. In addition, series ten contains point of purchase displays. The bulk of these materials are for cigarettes but also include cigars and tobacco. The person using the image is liable for any infringement. Included among these materials are also some point of purchase displays and ephemera from major tobacco companies. After a multi-year study, the Surgeon General issued the landmark report Smoking and Health, which linked smoking to an increased risk of developing lung cancer. Dr. Jackler received support from Stanford's Lane Medical Library, where the exhibit opened with an accompanying website (http://lane.stanford.edu/tobacco/index.html). Pregnant woman smoking a cigarette on the pamphlet cover. These effors cumulated in an exhibition of advertising imagery tracing how tobacco companies used deceptive and often patently false claims in an effort to reassure the public of the safety of their products. Florenz Ziegfeld was one of many celebrities featured in the Its toasted campaign for Lucky Strike cigarettes, designed by Albert. SRITA also wanted to examine how the industry marketed new products. [Brother citizendont participate in enriching global tobacco companies. Archives Center, National Museum of American History. There are several collections relating to the advertising and marketing of tobacco in the Archives Center. He moved to California for a residency in Otolaryngology-Head and Neck Surgery. The Cornelius and Horne Collection of Cigarette Packages consists of seventy three labels collected by a United States Navy captain in the Pacific theatre in 1945. Dr. Jackler also expanded his research into much older magazines and newspapers. Dood- & dood-zonde [To smoke, to die - that would be a pity], Nicotine gum? Later that year he became the Sewall Professor and Chair of the Department at OHNS and professor in the Ddepartments of Neurosurgery and Surgery at the Stanford University School of Medicine. Actresses and actors that appeard in some of these advertisements included Lucille Ball, Madge Bellamy, Constance Bennett, Sam Bernard, Billie Burke, Eddie Cantor, Richard Carle, Sue Carol, Madeleine Carroll, Boake Carter, Charlie Chan, Charlie Chaplin, Ina Claire, George M. Cohan, Claudette Colbert, June Collyer, Betty Compson, Gary Cooper, Clifton Crawford, Myrna J. Darby, Marlene Dietrich, Dolores Del Rio, Sally Eilers, Clifton Fadiman, Douglas Fairbanks, William Faversham, W.C. Fields, Muriel Finley, Sidney Fox, Kay Francis, Janet Gaynor, Bill Haines, Jean Harlow, Miriam Hopkins, Jack Holt, Leslie Howard, Edmund Lowe, Al Jolson, Harry Lauder, Carole Lombard, Myrna Loy, Dorothy Mackaill, Herbert Marshall, Groucho Marx, Norina Matchabella, Philip Merivale, Robert Montgomery, Catherine Moylan, Ramon Novarro, Maureen O'Sullivan, Barbara Stanwyck, Margaret Sullavan, Norma Talmadge, Lawrence Tibbett, William T. Tilden, Spencer Tracy, Helen Twelvetrees, Lenore Ulric, Lupe Velez and David Warfield. The report also found that cigarette smoking was responsible for a 70 percent increase in the mortality rate of smokers over non-smokers. Subseries 1.1, Magazine Advertisements, 1910-2017, undated, Subseries 1.2, Newspaper Advertisements, 1903-2004, undated, Subseries 2.1, Magazine Advertisements, 1910-2017, undated, Subseries 2.2, Newspaper Advertisements, 1901-1958, undated, Subseries 3.1, Magazine Advertisements, 1898-2010, undated, Subseries 3.2, Newspaper Advertisements, 1907-1981, undated. From sultry ladies to Santa, tobacco advertisers slickly packaged smoking in a variety of ways to lure consumers to different brands. Privacy Policy Terms Governing Use Data Use Accessibility. In addition to examining where the industry is going next, SRITA also provides a comprehensive view of how the industry has used marketing to promote their products. Marilyn E. Jackler Memorial Collection of Tobacco Advertisements circa 1890-2013, Archives Center, National Museum of American History. WELCOME TO TOBWIS.ORG
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