He's now a Director of Product at Vimeo -the world's leading video platform for businesses, where he partly oversees video tools for enterprises. No. Learn to define the elements of the whole offer and how to design and manage partnerships effectively, Module 8 Managing Product Evolution and Growth. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. The program consists of 8 modules delivered over 2 months online. She has worked with countless companies and organizations to set strong strategies for growth and specializes in B2B SaaS. Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time. This program's women-only cohort from Kellogg was created to help further these goals. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Tami Reiss
. product. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. The Professional Certificate in Product Management program harnesses the best practices, frameworks, and hard and soft skills to be a successful product manager, whether participants are already working in this field or switching from an adjacent field. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools. at 12:00 AM, December 15
Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. Professional Certificate in Product Management: Women's Cohort - 6 months, online. Module 6: Financial Analysis for Product Managers. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Will completion of this program guarantee me a job or promotion in product management? Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. Discover Customer Insights for Product Innovation. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. Executives with strategy functions, but also those from marketing, sales, finance, operations; consultants, Business managers and leaders who are materially involved at any point in a product's lifecycle, Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D, Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn't 'tech', Professionals wanting to take on a more formal product management role, Develop a strategic mindset that anchors product strategy as the pathway to growth, Manage partner ecosystems and learn how to create win-win partnerships, Analyze new product opportunities to arrive at go or no-go conclusions efficiently, Develop a go-to-market strategy using the 7-Elements Framework, Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management, Learn from real-world custom case studies and examples based on the facultys own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com and Facebook, Product strategy in professional services companies, Principles of agile development and scrum, Understanding personas, positioning, and messaging, Develop and execute the go-to-market plan, Defining, evolving, and creating the 'whole offer', Designing partnerships for different company sizes, Increasing share of wallet, share of market, and size of market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program, PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. The Professional Certificate in Product Management provides a launchpad for advancing your career in product management. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Master the end-to-end process of discovering, designing, developing, delivering, and managing products. Module 2 Analyzing Product Opportunities.
While the modules do not close, access to assignments is closed each week. No. Learn what a product manager (PM) does, and how the role varies across industries, company size and format (B2B and B2C). October 5
Module 13: Managing the Partner Ecosystem. This digital certificate can be shared with colleagues and posted on LinkedIn. Learn more. Professional Certificate in Product Management. His global experience has given him a unique and open perspective in business working in developed and underdeveloped regions. Learn about the scalability of products versus services.
Hone your communication, negotiation, and influence skills to effectively manage people and relationships. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. December 15
at 12:00 AM, Accepting registrations through September 6, September 7
Rafael is a graduate of Syracuse University with a BA in economics; he's also a graduate of Stanford's one year business program -LEAD. Learn how to manage different relationships as a product manager. - Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles). Mohanbir Sawhney
Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. In this final module, you will complete and submit the capstone project. The number of jobs requiring product management as a skill in the US in 2021, The average annual salary for product managers in the US in 2021, The percentage of product managers that report directly to the board. Discover how a company might grow product sales through customer development, market development and demand expansion. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Receive an overview of internal and external communication, discover the fundamentals of storytelling, learn to give effective product presentations and demos. (NOTE: A small additional fee may be required for some of these certifications. This certificate does not count as credit toward a degree. How much time is allocated to complete assignments? February 15
#1 in marketing by U.S. News & World Report. Does the program offer community engagement for learners? In fact, organizations with the greatest gender diversity were 48 percent more likely to outperform organizations with the least gender diversity, according to a 2020 study by McKinsey. Yet, in the high-demand field of product management, there are fewer women than men in product roles compared with the numbers from two decades ago when the gender balance neared 5050. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg.
This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. Does the program offer community engagement for learners? (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). You can contact us at kellogg@emeritus.org or schedule a call with an advisor. Manage strategic partnerships and strategies for ecosystem development and growth. We hope you find the same. Discover the development process for services and how it differs from that of products. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market. at 12:00 AM, Accepting registrations through October 19, August 30
Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? How much time is allocated to complete assignments? at 12:00 AM. Learn how to define and understand your key audiences and choose the most appropriate route(s) to market. If youre ready to enroll now, click the button below. at 12:00 AM, End:
The program consists of 20 modules delivered over 6 months online. Reach out to the program leader to discuss any challenges you may have in completing assignments. product-launch planning.
July 27, 2022 *At the time of loan application, please select 'Student, Career training school' when prompted. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. Build on the strengths of your existing strategies and tactics to drive new growth. at 12:00 AM, Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing or sales, Tech companies (software, hardware, electronics, networking, e-commerce), Industrial products companies (consumer durables, medical equipment & devices, automotive, construction, agriculture), Tech-intensive services firms (banking/fintech, law firms, IT services, consultancies), Master the end-to-end process of discovering, designing, developing, delivering and managing products, Learn the strategic thinking and tactical implementation skills needed to become a professional product manager, Gain certifications in product management tools and methodologies including project management, A/B testing (Optimizely), wireframing (Balsamiq), roadmapping (Trello), and analytics (Google Analytics), Hone your communication, negotiation and influence skills to effectively manage people and relationships, Apply frameworks and tools to develop a start-to-finish product marketing plan for a product, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience), Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program. There will be live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the modules conclusion. And every person who touches a product inside of an organization directly contributes to its success or failure. Research in gender equity has shown that gender-diverse organizations achieve better outcomes overall. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. This digital certificate can be shared with colleagues and posted on LinkedIn. This digital certificate can be shared with colleagues and posted on LinkedIn. ); and move from insights to action.
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