I've been using this code that I found
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I play around and see what happens.
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Management, Qualtrics I was wondering if anyone has a solution.
surveymonkey wpforms qualtrics Click on the cog to the left of the question, then Add JavaScript.

There is currently auto-recode question numbers, and the Recode Values window isn't too inefficient, it would be nice if there was an easy way to relabel questions too. Community. Feedback, Voice of Management, Qualtrics New Hire
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https://www.qualtrics.com/community/discussion/593/how-can-i-add-text-above-the-statements-in-a-matrix-table, Customer Experience Management

It allows me to have labels above 1 and 9, but I can't figure out how to get a label above the 5. Customer It appears to be what I was looking for.
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Specifically, because Qualtrics by default labels a question with ALL of the text entered for the Question, I always need to RENAME all Question labels in my survey.
I have the same question as @anhernan -- I want to know about changing multiple question labels, not multiple question text (which is what @LaurenK says?).
wpforms surveymonkey qualtrics At the moment, I need to click twice on every question to do this, once to select the question, and once to make the default label editable.

I ended up with this
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